Saturday, 21 November 2015

Secondary research 2 shows


Secondary Research


For this, i will be looking at two shows and analysing the format, codes and conventions and also the reasons for their multi camera use. The two shows i will be analysing are Celebrity Juice and Take me Out.

Codes and Conventions 

Codes and conventions are used together in any study of genre – it is not enough to discuss a technical code used such as camera work, without saying how it is conventionally used in a genre.
For example, the technical code of lighting is used in some way in all film genres. It is a convention of the horror genre that side and back lighting is used to create mystery and suspense – an integral part of any horror movie.
Below, this table narrows down the codes and conventions of both of these shows.


Take me out does not have any voice overs as there is no need. There is a host and a panel of guests (ladies), so a voice over is not required. There are interviews conducted by the show that are pre-recorded using a single camera. This is used for the second round when the panel of ladies find out about the personality of the man who came out of the mystery lift. There is no realistic expert analysis. There is footage, again from a single camera yet is used in the multi-camera production. Take me out shows significantly the research that is put into it, so that again is another convention of the genre.
Celebrity juice is almost identical in terms of its codes and conventions. It does not have any voice overs as there is a host and panel. Occasional interviews are conducted via single camera by the host Keith Lemon. There is no expert analysis as there is no analysis to be given from any perspective from the show. The footage surrounds weekly news, such as a new 'JLS' song, and the panel will receive a clue as to what the news story is via footage. There is a lot of research put into the show as it is needed to make topics to talk about for the week. 






Format


Take me out - Begins with introducing the host. The ladies (panel) and all 30 of them all walk onto the stage with very cheesy music on. Then the host reveals the gentlemen one by one after the ladies have had their pick per person. There are three rounds to this show. Firstly, the ladies get to see the gentleman. Whether or not they like him, they either buzz (do not like him) or leave their lights on ("No likey, no lighty"). The second round, there is footage of the gentleman talking about himself and his personality, and the same rule applies. The final round is when an associated person to the gentleman reveals something about the gentleman in an interview, then whoever leaves their light on, the gentleman gets to chose who he would like to take to the 'Isle of fernando'. The show ends with a highlight reel of the previous weeks dates. 

The format of celebrity juice contrasts against the format of take me out. Celebrity juice starts with the host introducing the guests on panel and making jokes about them. Then there are three rounds, with each round being something unique. For example, one round is a challenge etc. The team with the most points wins. Just before the credits, the guests and host all dance to very unimaginably random music. 


Multi-Camera Use























Above is a picture of the set of Celebrity Juice. Being quite a standard quiz show set, its only advantage over other sets is the fact it doesn't cost a fortune. There are three desks, two larger than the hosts. The set is actually a lot bigger than it looks simply due to the fact that the audience are drawn close. This allows more of a variety of shots to be taken, such as the high angle one taken above. The main reason for multi camera use in this show is for the cuts. The vision mixing is unique, as the host likes to look in each camera and make funny gestures. This is very clever as it stands out from other quiz shows. One camera is usually handheld too for the challenge part of the show, as it adds more room for different shots and different types of allowance. 







Take me out and its multi camera use isn't as impactful as Celebrity Juice, yet the shots are a lot different. The set is rather unique, and doesn't lack an audience or the initial scale of the show. Above is what the set looks like from a birds eye view (to the right). As you can see, there are two sections of the audience that are split by a set of stairs. There is a camera at the top of the stairs, a camera just outside the elevator, a camera each side of the panel so that they can get both wide and close up shots. The variety and expanded amount of shots they can do is great for production. The lighting is located on the set, with the centre spot being very bright along with all of the buzzers.
The difference between the two shows in terms of multi camera use is that take me out uses more shots in comparison to celebrity juice as the set is a lot bigger, yet celebrity juice offers more diversity and impact within its shots, rather than take me out just doing medium close up's and high angled shots of the set. Both shows wouldn't be able to function as well without multi-camera's yet i believe both productions are different in their own way. 

Friday, 20 November 2015

TV Studio



                                                   TV Studio

Primary Research 

Show: 'CHALLENGE'
Group: Brenan, Zoe, Olivia. 

For this show, we had used three camera's, one of which was handheld. This genre of a multi camera production (game show) is one that needs to be a multi camera production, as there are several cuts throughout the show that wouldn't be possible if it were just a single camera production. The editing is fast, simply due to the fact there is vision mixing. We had used just three clip on microphones, for the host and the two members of cast. We had used a standing Rode mic for the 'Chubby Bunny Challenge'. The lighting we had used was just two direct lights on mid-power, with one light directed onto the background. 

The show began with a shot of the host, a conventional start to a game/quiz show. Throughout, the show cut from host to competitors, with the show having three challenges. We had used a handheld camera to capture the physical challenge, as we felt we needed to follow the competitors a bit more. The handheld camera is conventional within this genre as it allows more variety in terms of different shots and is something unique, rather than just a standard shot that allows no room for improvement. 


What went well

I believe the set design was unique and was really interesting to see. The show itself was really engaging. Also the mic placement and camera shots were really good.

Improvements 

I feel there was much to improve, especially the lighting placement. This is because it shone directly on the cast, creating a visible shadow. Again, the mic's were disappointing. 












Show: 'SOCIAL SWAP'
Group: Josh, Ant, Harry F, Kane

For this show, we had used three camera's, with one being put on a dolly, enabling us the ability to use the pan shot. This isn't conventional of a game/quiz show, yet is used in certain circumstances to improve shot list. We used a Rode stand up mic as i felt the host needed a sense of authority to him over the contestants, whom which had clip on mic's. We had arranged the set so that we were able to use the blue for certain effects, such as a real news studio in the background. This allowed us to use our expertise in vision mixing to create a real-looking news desk background. 

The format of this show was very unique. Our set design was something a lot different to the others, as we decided to have a stand in the middle of the set rather than a desk. The stand had the Social Swap logo on it, with a transparent bowl full of paper, as this was part of the idea to have the show revolve around this bowl. Contestants would answer questions and whoever lost got to pick a piece of paper out and read it out, this would happen through three rounds and at the end whoever lost would have to tweet out the sentence that was made throughout the rounds. 

The show needed to be a multi camera show purely because of the layout and design of the set. It was unique, and needed something unique (the dolly) to lay it outside the conventional game show yet stand out within that genre. 

What went well

Firstly, i believe the soundcheck went really well. For this show we really needed to improve our ability in terms of handling and setting up mic structures etc and i feel we done that well

The lighting went well too, considering we went out of our comfort zone and used coloured lighting. This added the extra bit of spice needed to make the show stand out from the others. 

Finally, i think we made a good job in terms of camera use for this show, as we decided to use the dolly. This introduced the pan shot to our show and furthermore, setting the dolly up allowed us to take in how to set it up for future reference. 


Improvements

The only major improvement for this show could of been the mic's used for the cast. The sound quality wasn't as good as the quality of the camera set up, or the lighting. 







My Job Roles


Director:

For this role, i had to be confident and use my imagination to command and create a show (overall outcome) that looked good enough to a near professional standard. I directed 'Social Swap' and i believe the production went well with my guidance. I had to ensure the shots were what i wanted and what looked best, along with ensuring that the lighting made no bad affect on the vision mixers ability to use the blue screen.

I faced some challenges, including lack of props and also a couple of camera's had low battery, and we had no production runner for this production so i had to sort the issue out, which was resolved instantly.  

I feel i had done well in my role. The production went well and everyone was comfortable in their job roles, with very little faults being made on the initial production itself. 


Camera Operator:

For this role, i had operate one of the three camera's we used on set. The camera that i had used was to be a handheld one, as the director wanted a diverse and unique shot. I had the gain on low as the lighting was rather bright, with me being directed to zoom on the cast's faces every now and then to create emotion within the scene. I had to ensure

There were some challenges i had to face when operating the camera, such as ensuring the white balance was equal and correct, the shot was in focus and also listening and applying the directors instructions to my work.

Lighting Technician:

Within this role, i had to follow the directors instructions to light the set accordingly. I had to configure the panel so that the lights were in the correct place and also on the correct amount of power.

I found it rather difficult to get to grips with lighting as its different to any role i have undertaken before but with the help of my classmates, i learnt and took aboard advise. I learnt how to set the lights up, turn the system on and create colour lighting using see-through coloured plastic sheets.

Vision Mixer:

For this role i had to mix and edit the live tv show. This consisted of switching from one shot to another under the command of the director, using the blue screen to create a realistic studio and recording the show.

I found this role rather simple yet such an important part of the creation process.

Most Confident:

I was most confident with being director as i feel i have the confidence and desire to create a good quality show. I was also confident with working on camera as i have experience with shooting and was able to put that to use.

Least Confident:

I was least confident with being the lighting technician, as i didn't really know what was needed or wanted. Although this can be seen as a fault of the director, i feel that i could of applied myself more to work out what i needed to do so. I also wasn't confident with the role of vision mixer, as i found it didn't really improve my skill set.

Here is some footage from behind the scenes of our productions.


Press Release

For Immediate Release


Celebrities are socially exploited on Social Swap!

Channel 4 plays host to the latest, most exciting show on Television, Social Swap! The show will be aired one weeknight per week and begins early December, and from what we know from social media, it has had a major impact upon the shows guests (not in a negative way!). The show involves a panel of celebrity guests, social sites and embarrassingly unusual questioning. It is a huge ball of fun and will not only take TV by storm, but the internet too.

This show consists of three rounds, and goes by a per-point win situation. The loser of each round, picks a part of a sentence out of the Social Swap bowl, then will apply it to the final whole sentence. Now this sentence will be rather embarrassing to put on your social media site for a week!

Host Keith Lemon believes it completely out-shadow's his former hit show 'Celebrity Juice'; "Yeah this show really does have potential to steal the nations hearts, in terms of comedy and entertainment".

Be the first to know about upcoming news for Social Swap by following us on twitter

@SOCIALSWAP

Make sure you tune in early december and watch the celebrity twitter meltdown begin!

Facebook - THESOCIALSWAP
Instagram - @SOCIALSWAPIMAGES






target audience

Target Audience For my Ident



For my ident, i have decided to go along the route of an urban theme. There is quite a wide audience and film genre openings for this, such as action movies, thrillers etc. I have targeted the audience for my ident to be for roughly the age of late teens and above, as there is no theoretical aspect to it at all. I believe it will appeal as its very street-wise, for movies that are within the demographic of age 15+. This ident would be preferable for the gender of male as its not very female-related, and stereotypically they like pink, pop music and trendy stuff. This ident will be more direct, urban and flashy, so not necessarily for a female audience.















AGE: 


  • Roughly mid to late teens
  • Has a youthful and very unique feel to it, as the music creates a different type of ambience. 
  • I feel this target audience was my best route as what i had planned to create was something that i can relate to, and that was within the age range of teens. 
  • The ident can be applied to films such as; The Hunger Games, The Twilight series, The American Pie series.

GENRE: 

  • Would be for a modern film
  • Can be any genre from thrillers to actions to comedies, as long as the film has urban aspects to it.
  • I feel it has a modern theme, not just the image but the music creates that sort of idea thats its in a city and very 'hip'. 

GENDER:

  • I feel that the gender that is more appropriate for this ident would be boys, due to the lack of generically 'girly' aspects to it. I feel it is more stereotypically designed for boys.
  • This ident would not be used for any films that suggest the target audience of girls, as it is not suitable for that audience. 

HOBBIES: 

  • A significant amount of my target audience would be into going out etc. This includes people who enjoy the little things in life, such as skate-boarding and driving around.
  • Also, i feel that people who have an interest in music would be able to enjoy this ident. The tune is a very catchy, very standout tune that sounds very generically suiting to the urban theme. 





Uses of motion graphics


Uses of motion Graphics


Title sequences: The opening animation helps set the tone for what is upcoming. An example of this is the film SE7EN which uses motion graphics to excite the audience and foreshadow what’s going to happen.

Logos: Motion graphics make a logo a lot more eye catching. For example, the universal logo. This is one of the most famous logos in the world, due to its stand out globe, and incredible attention to detail. 

Idents- These feature different types of text to hype the film up, another example is Kingsman: The Secret Service, which uses a unique and powerful animation for the opening scene.

3D elements- This gives the filmmaker a sense of creative freedom, also it gives younger viewers something to enjoy, as for them it looks as if the animations are coming to life.

Animated designs- Animated designs can be used to create illusions. They are essential within the film industry, so much that companies have built themselves from scratch just using animation.

Credits- These lead the film off. In modern films, there are usually after credit sequences that leave the film on a cliff-hanger. 

On screen effects- More creative to use and makes scenes more interesting 

Scheduling - This is where idents are made to promote a show, for example BBC always do a doctor who logo.


 









 
Companies such as Dreamworks and Universal nowadays use the title sequence as part of the film, as this can allow viewers to understand the story a bit before the film initially begins. As you can see in this picture from the film SKYFALL, there is an opening sequence before this title sequence, which is unique within the industry. The James Bond film series always has a very complex story so by introducing this, it widens their audience. 



Introduction to factual programming


Definition of Factual Programming 


  1. Factual programme is a genre of non-fiction television programming that documents actual events and people. These types of programs are also described as documentary, Sporting events, The News and Reality shows. 





Creative opportunities for media practitioners


Creative Opportunities for Media Practitioners 


When working with larger companies, such as Disney, everything is going to be on a larger scale. This means the ideas which can be done be be made possible, as larger companies have the equipment and resources to make larger scale projects, such as idents. Inevitably when working with these huge companies your work will be seen and this can gain even more opportunities to become more successful in the industry. Contacts and links can create a whole world of opportunity. 

Limitations

There are usually boundaries to everything, and unfortunately for media practitioners, this is the same case. Companies such as Disney and Warner Bros will want specific things for their idents, as they have their own visions and the design expansion is limited. Furthermore, the time you have to make an ident when working with a big corporation is usually really limited as they want it done within a short schedule. This tight schedule can cause budget problems if it isn't done in time as more money will be needed to sort the problem out.

Budget: 

The creator of the ident is given a budget to create the ident. The budget tends to be for the amount of time spent on it, so thats why companies love to squeeze in the creation into the shortest amount of time possible. 

Software:

The software used for idents can vary. The combination of After Effects and Photoshop (both adobe programmes) are most likely to be used as they offer ease of creation and allow you to create something really professional at the same time. 

Workforce:

Usually, very few people, if not just one person are entitled or given the task of creating an ident. If the project is on a larger scale, then maybe two, three or four will be able to do so. Saying that, this would mean the budget would need to be expanded. The company would want it done with less people to save money for other things. 











technical considerations for idents

Explain the technical considerations for the 3 idents 


Technical Considerations for idents

Aspect Ratio - This is the proportional relationship between width and height. Ratios are expressed in the form "Width x Height". For example, a 4:3 ratio means the picture is 4 units wide and 3 units high. In this instance, the actual physical size of the picture is irrelevant. This is the standard format used for the majority of the 20th century, which can be referred to as 12:9. The format  that is the new standard for modern wide screen TV is 16:9. 

Frame Rates -Frame rates are the rate in which an image displays consecutive images called 'frames'. It can be used for film and video cameras, gaming and motion capture systems. Frame rate is exposed in Frames Per Second (FPS). It helps people within the film industry understand the quality that they need that is used in modern film production, for example 60 FPS would be seen as very high quality, full HD footage. 

Video File Compression - This is where you package a file so it doesn't take up as much space on a disk, to save memory. For example, a file of 20GB is taking up your memory stick. If you compress that, it'll go down a vast amount. This is essential for filmmakers in order to preserve space. There are two main types of video file compression that are used to save space. These are; lossless and lossy. Lossless compression is where the initial quality of the video is not lost, but the file is compressed successfully (this is the most used one). Lossy compression results in data loss but actually compresses the file more. 

Formats - This is how the ident is laid out. For example, the ident used by 'E4' lasts ten seconds, with a very eye-catching theme to it. It appeals to individuals within a diverse society, yet mainly teens as the target audience of pretty much all E4 shows are teens. 





 

Rationale

RATIONALE


How am I going to create the ident?


For the creation process of my ident, I will be using Adobe after effects. I will be using an urban style to my creation. In preparation for this, I will be drawing up storyboards, mind-maps and i will also be sketching one maybe two drafts. The software i will be using will be Adobe after effects and Adobe Photoshop.

I will be using Adobe after effects for the creation process of my ident, and using photoshop to create the font and blurred image. By using photoshop first, this allows me to edit the original image i had, along with being able to create a font that would stand out and signify the genre of urban-action. Furthermore, it would give me the ability to add more professional looking things to it, such as a lens flare, and more visually engaging things.


To begin with, i will set my composition to 1920x1080 and 23.976fps. After this, i will follow the simple steps and begin creating my ident. I will ensure that it links with my target audience to the extent where the audience will know what they're looking at straight away.

Once created, i will render the ident and then upload it online to YouTube. It should take roughly upto 2-3 minutes to upload, as the video is not very large.

Why are you going to do it?

I am going for this style as i feel it is conventional of the demographic i have targeted. It has to stand out and look urban.

One of the main reasons why I am using After Effects is because I find it more beneficial to my work and its just easier in general. I also had to take into consideration target audience. When I'm planning, i'll have to consider every little detail. Age groups, colour scheme, and even the motion has to be in relation to the targeted audience.


I think to achieve what i want from this ident, i will have to create something that actually looks like what i have planned. If i were to improvise, i would make something irrelevant, and thats why pre-planning is essential to the success in creating this.  





Here is my ident link, which i had uploaded to YouTube, the easiest site for video uploading and viewing.  










Mind map + story boards + sketches

MIND MAP



Here i sketched out a draft of my ident. This includes what techniques ill be using. I used a colour so that i know roughly what it'll look like, otherwise without i'd have to improvise colour choice. This draft gives me a foundation to base my work on. I can plan out how it enters the screen, the impact it will make whilst its there and how it leaves the screen.

The font that i intend to use will be a customised font, that looks urban and has a rustic effect about it. It has to look almost like writing "B&G Productions" with a spray can, to give it that streetwise look in coordination with my targeted demographic. 




Here i have drawn a storyboard which will incorporate what my ident will look like, and help me determine the process of my 12 second piece of work.

The font will give my ident that 'different' edge in terms of things to catch my audiences eye.

I begin with the opening shot of my ident, which will be the name of my company 'B&G productions'. I have drawn it out so that the title fades onto the background image, giving it a professional and very eye catching look.  Then, the title is on around 75% opacity, with the remaining amount to increase as the ident expands and continues. Once the opacity has reached 100%, i will then proceed to enlarge the scale of the text, so that the audience knows the brand. The image will then fade out to darkness whilst the font stays until the 11 second mark, when it will fade out again.






Era



ERA in Game Shows



Factual Programming is a genre of non-fiction television that involves the actual events and stories on real people. Some examples of these programmes are documentaries, reality television and quiz shows.

In this Post,  will be describing 2 different contrasting quiz shows from different eras. Different eras can mean very different shows, they have a lot of different conventions and formats to each other other.

The Cube - The Cube is a game show that has been running for a couple of years. It consists of a big cube that challenges one person to many different challenges. Every challenge they complete they go up by a certain amount of money. Until they reach the jackpot. They have 10 lives to complete them. At the start of the show, the presenter introduces the contestant and their family, he then proceeds to ask them to enter the cube. They go through a range of challenges, being cheered on by their family. The contestants run through the show similarly to 'Who want to be a Millionaire'. Every time someone loses and goes out, another is introduced half way through the show. If they don't finish in the time limit of the show, it rolls on to the next show.














Catchphrase - Catchphrase is very simple. 4 people compete against each other by guessing the catchphrase the quickest. They have to go through about 4 rounds to get to the final and win the jackpot. It has recently been re made, but is an old show. Firstly, the presenter, like The Cube, introduces the contestants, however there is more than one in this show. He ask's them what they do, and where they are from. The show then rolls on into the rounds. They play until the final player and then the show ends once the jackpot has/hasn't been won













Difference? - Firstly, The Cube involves physical challenges, while Catchphrase challenged your mind. This will give the show different audiences and different times of being aired on TV, catchphrase usually being aired earlier. They are both from completely different eras, The Cube is a lot newer than Catchphrase so will bring in a younger audience because it is newer. The format of each show differs from each other immensely. There is only one contestant featured in The Cube, while Catchphrase has at least 3 contestants each show.


The conventions of each show are quite different from each other. The sets are completely from each other. It shows the difference in Era as The Cube's set looks a lot more futuristic and modern than the Catchphrase set. The Camera Shots are also very different, the Catchphrase cameras are mostly static, while The Cube has a lot of panning cameras around the studio.

Culture factual programming

Game Shows on TV

Culture of Game shows

In this blog, I will be comparing to similar game shows from two very different cultures. The first chosen game show was Ninja Warrior/Sasuke (1997 - Present). To contrast this, I have chosen old american game show, Gladiators (1992-2000). Both shows began during the 1990s meaning they have similar technical aspects (such as 4:3 and 360p SD instead of HD). Other then the technical aspects, and the theme, there isn't much else they have in common.














First of all, what is culture?
Culture is the type of social interaction between a specific type of people. For example, a country village in Japanese will be wildly different to a country village in Britain. A variety of things can influence a culture of people. Such as origins, environment (such as resource types/limits), wealth, beliefs (such as religion, mythical), etc.

What are they about?
Ninja Warrior (1997-Present) is a Japanese game show where members of Public train and compete to beat an almost impossible obstacle course. Similarly, Gladiators is an american show in which public contestants are put up against a challenge. But, instead of an obstacle course its a series of trails that put them against body builders in challenges.

How are they culturally different?
Ninja Warrior is very Japanese produced in the way its got vibrant colours in stereotypical Japanese fashion.











Behind the people lies a sign, with the culturally famous Red & White sun effect (from the description of "From the land of the rising sun" relating to Japan being from the East and America being West, i.e. "Wild West".
 
The white and red relates to the countries flag (see picture below).




 









Gladiators was an "americanised" in the way it had big sets, large challenges and its very over the top. Where as Ninja Warrior was considered to be a serious show with comedic aspects, Gladiators was seen as purely made for comedic purposes (like Total Wipeout (2008-2012) here in the U.K.).
The show similarly has themes from its flag. The two teams are split into the patriotic of Red, White and Blue (see picture beneath).

As said before, all the props are big, the logo (seen in the background) is every over the top, flashing lights, etc. 


American Flag (Red, White and Blue).




Context definition
Context is all about understanding the relevant information in front of you. This can be anything from events, an idea (i.e. story), documentation, etc.

Audience

Audience of Quiz/Game Shows



In this post i will be comparing two contrasting game/quiz shows by their demographic (audience).  
The first show is A League of Their Own, a Sky production that airs on week nights, hosted by James Cordon. The second show that is very demographically different is Take Me Out, an ITV production aired on Saturday nights and hosted by Paddy McGuinness. Both shows can be seen as similar in a certain aspect, for example they both have an open audience, along with a panel of guests/celebrities. 

What the shows are about?

A League of Their Own is about sports. On this show, a number of questions are asked per round and the winner of each round earns a point. In the final round the guests have to endure a physical activity that usually turns out to be menacing, making it humorous for the audience.

Take Me Out is a very cheesy and quirky show that involves dating. There are 30 women with buzzers, and introduced to them through a mystery elevator is a man. If they like him, they don't buzz, but if he doesn't like them on the last round of his 'unveilings', he gets to push their buzzer for them. As Paddy McGuinness states, "No likey, no lighty".












What type of audience would the show attract?

A League of Their Own has one genre and that genre mainly represented in this show is sports, which we can denote from the title. The target audience for this show would be people who love sports, but the majority being the male population, as the celebrity panel is mainly famous footballers or any other famous athlete. This show wouldn't be targeting the demographic of under 16's as it is usually broadcasted after the watershed, yet has an edited version that plays before the watershed.

In contrast to this show, Take Me Out, an ITV studios game show, involves both men and women. The audience however, would be a mix but possibly more women as the show involves 30 women. Their friends, family would be there and i'm pretty sure it would appeal to them to watch the 'Happy endings' more than anyone else.













Wednesday, 18 November 2015

Mode of four Documentaries

 Documentary Modes


The first documentary we looked at was the documentary film named 'The Emperors New Clothes'. This was released in 2015 and was made to inform people about how the rich are benefitting and the poor aren't in the UK, which can be seen as bias, evidently due to the fact a rather wealthy person is the narrator. 

Director - Michael Winter Bottom

Presenter/Narrator - Russell Brand

Function of the Film - How the rich are getting 'richer' and the poor are getting poorer. 

Recognisable Codes & Conventions - Generic interview, voice over, B-roll footage. 

Does the film conform to our expectations of documentary? If so, how? - The documentary can be seen as bias. Firstly due to the fact there is no counter argument to oppose Brand's viewpoint, along with the fact that there is no initial investigation or reasoning to why the "rich are getting richer and the poor getting poorer". 

What was the mode of the documentary? - I believe that this documentary comes under expository mode, as it is bias and has a very commanding voice over, that allows no other opinion to be thought of in the process.

What was the perspective of this documentary? How do we know this? - The perspective is possibly coming from left wing politics, as it moans at the rich about the poor.


The Second documentary we looked at was 'Proud to be British'. This was made in 1973 and tends to promote Britain's pride in itself. 

Director - Nick Broomfield

Presenter/Narrator - N/A

The function of the film - How the 3 different classes claim to be proud of their home nation of Great Britain.

List the Recognisable Codes and Conventions - Again, there is B-roll footage, along with a conventional interview. They have used rather slow editing to make sure their audience takes in all information and scenery. Furthermore, the use of B/W film tape (35mm) was also a conventional for the decade in which this was made in.

Does the film conform to our expectations of documentary? If so, how? - Yes, as it has all the codes and conventions of a standard documentary. Not a lot of bias in it as there are many classes interviewed in it.

What was the mode of this documentary and why? - This documentary probably would be observational mode, as everything tended to be more visual than the first documentary we looked at. It was exploring the pride of Britain, not promoting it as a holiday destination, so it was very un-bias, with no voice over.

What was the perspective of this documentary? How do we know this? - It was very un-bias, as they had a wide audience and amount of classes that they interviewed, leaving a more established and equal result from the interviews.

The Third documentary we had looked at was 'Once Upon a Forest'. This was made in 2013, and tends to talk about the beauty and innocence of forests. The French language is spoken in this unique and very truthful documentary.

Director - Luc Jacquet

Presenter/Narrator - Michel Papineschi

The function of the film - This is about Rainforest's, and going into the depths of how they influence life on earth. It follows the journey of a rainforest, allowing us viewers to watch it grow before our very eyes, with the narration helping us understand the process.

List the recognisable codes and conventions - There is very slow editing to allow viewers to feel as if they are there, soaking in the atmosphere of a rainforest. Slow editing is essential in this type of documentary film as the demographic need something to look at whilst taking in information from the narrator. Its very cinematic and has a distinctive voice over, another factor that engages viewers.

Does the film conform to our expectations of documentary? If so, how? - Yes and no. I believe so as there is nothing bias about it, only facts are made, which allows no opinion to counter argue with that.

What was the mode of this documentary and why? - I believe this is under Observational mode, as viewers are entitled to follow the facts of the show, and in this case, the more cinematic approach that the documentary has, putting things into perspective.

What was the perspective of this documentary? How do we know this? - I believe this documentary comes from an ecological perspective as it talks of saving the forest, and how we can do so.

The fourth and final documentary film we had looked at was 'This is me', a documentary that revolves around the transformation process from a gender to another. Created in 2015, it gives people an insight into transitions and transsexuality.

Director - Rhys Ernst

Presenter/Narrator(s) - Maya Jafer and D'lo.

The function of the film - This film revolves around accepting transsexuality and its process.

List the recognisable codes and conventions - There is B-roll footage to give a shot emotion, along with conventional interviews. This documentary is also cinematic, as it creates an emotional and moving piece of work that glues viewers into the hard-thought process that people have to go through when not feeling comfortable with not only their characteristics, but themselves.

Does the film conform to our expectations of documentary? If so, how? - Yes, as it is slightly bias, only showing the viewpoint of only a couple of people. Very conventional, allows audience opinion and a thought process.

What was the mode of this documentary and why? - The mode of this documentary was poetic, as it was visual as the narrative was told by the two interviewees and their past experiences.

What was the perspective of this documentary? How do we know this? - The perspective of this documentary was from experience. The two narrators are both transexual and have experienced the transition.























Thursday, 15 October 2015

How are idents designed?


How are Idents designed? 



 Idents initial design is to attract audiences to their logo and brand, and by doing this, sometimes they associate the film they created with the ident. For example, they used an ident for Shrek, 2001, that was associated with the film. The orchestral music used also played a huge part in the ongoing success of dreamworks, as it was originally used for Shrek. The success of Shrek meant that they could adapt the theme song and use it for their brand, as then, everybody would recognise it and associate dreamworks with success. Dreamworks create their idents to connote peace (apart from their ident for The Ring, 2002). This is due to the fact their films are mainly aimed at younger audiences, so they need to build an atmosphere and excitement within them.

Dreamworks Montage of Idents:

https://youtu.be/xPpy8mYHQps






Universal Studios' ident on the other hand is colossal, which we can denote that the brand is worldwide and  extremely marketable. Over the years, the Universal idents theme hasn't changed yet the theme song has, due to the expansion and the modern possibility of new sounds that can be created, yet they have kept the theme song the same for around 20 years. The theme song has always had the same vibe around it, yet has been developed over the years.


https://youtu.be/xPpy8mYHQps



The old ident was very modern in its time, and had the same impact as the new one, but in that era. They removed the plane from the ident as they felt it overdone the initial intro to the film. Keeping it simple over the years with the colossal globe that shines in sunlight had a much more effective way to engage the demographic, along with the 'Universal' logo, which is a brand worldwide now, and has created opportunities like making theme parks based on its films and brand.

https://youtu.be/m9aJiiYKXNo







The MGM ident over the years has developed slightly. They have always featured the lion, as this connotes power. The fact they always include the roar gives a more powerful impact upon viewers, as well as representing the film that is to be shown. For example, James Bond, an ongoing MGM production, always has this ident before the film. James Bond, being a massive ongoing source of synergy and brand for MGM, is their best source of income and revenue.