MIND MAP
Here i sketched out a draft of my ident. This includes what techniques ill be using. I used a colour so that i know roughly what it'll look like, otherwise without i'd have to improvise colour choice. This draft gives me a foundation to base my work on. I can plan out how it enters the screen, the impact it will make whilst its there and how it leaves the screen.
The font that i intend to use will be a customised font, that looks urban and has a rustic effect about it. It has to look almost like writing "B&G Productions" with a spray can, to give it that streetwise look in coordination with my targeted demographic.
The font that i intend to use will be a customised font, that looks urban and has a rustic effect about it. It has to look almost like writing "B&G Productions" with a spray can, to give it that streetwise look in coordination with my targeted demographic.
Here i have drawn a storyboard which will incorporate what my ident will look like, and help me determine the process of my 12 second piece of work.
The font will give my ident that 'different' edge in terms of things to catch my audiences eye.
I begin with the opening shot of my ident, which will be the name of my company 'B&G productions'. I have drawn it out so that the title fades onto the background image, giving it a professional and very eye catching look. Then, the title is on around 75% opacity, with the remaining amount to increase as the ident expands and continues. Once the opacity has reached 100%, i will then proceed to enlarge the scale of the text, so that the audience knows the brand. The image will then fade out to darkness whilst the font stays until the 11 second mark, when it will fade out again.
The font will give my ident that 'different' edge in terms of things to catch my audiences eye.
I begin with the opening shot of my ident, which will be the name of my company 'B&G productions'. I have drawn it out so that the title fades onto the background image, giving it a professional and very eye catching look. Then, the title is on around 75% opacity, with the remaining amount to increase as the ident expands and continues. Once the opacity has reached 100%, i will then proceed to enlarge the scale of the text, so that the audience knows the brand. The image will then fade out to darkness whilst the font stays until the 11 second mark, when it will fade out again.
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