Uses of motion graphics

Uses of motion Graphics

Title sequences: The opening animation helps set the tone for what is upcoming. An example of this is the film SE7EN which uses motion graphics to excite the audience and foreshadow what’s going to happen.

Logos: Motion graphics make a logo a lot more eye catching. For example, the universal logo. This is one of the most famous logos in the world, due to its stand out globe, and incredible attention to detail. 

Idents- These feature different types of text to hype the film up, another example is Kingsman: The Secret Service, which uses a unique and powerful animation for the opening scene.

3D elements- This gives the filmmaker a sense of creative freedom, also it gives younger viewers something to enjoy, as for them it looks as if the animations are coming to life.

Animated designs- Animated designs can be used to create illusions. They are essential within the film industry, so much that companies have built themselves from scratch just using animation.

Credits- These lead the film off. In modern films, there are usually after credit sequences that leave the film on a cliff-hanger. 

On screen effects- More creative to use and makes scenes more interesting 

Scheduling - This is where idents are made to promote a show, for example BBC always do a doctor who logo.

 

 

Companies such as Dreamworks and Universal nowadays use the title sequence as part of the film, as this can allow viewers to understand the story a bit before the film initially begins. As you can see in this picture from the film SKYFALL, there is an opening sequence before this title sequence, which is unique within the industry. The James Bond film series always has a very complex story so by introducing this, it widens their audience.