RATIONALE
How am I going to create the ident?
For the creation process of my ident, I will be using Adobe after effects. I will be using an urban style to my creation. In preparation for this, I will be drawing up storyboards, mind-maps and i will also be sketching one maybe two drafts. The software i will be using will be Adobe after effects and Adobe Photoshop.
I will be using Adobe after effects for the creation process of my ident, and using photoshop to create the font and blurred image. By using photoshop first, this allows me to edit the original image i had, along with being able to create a font that would stand out and signify the genre of urban-action. Furthermore, it would give me the ability to add more professional looking things to it, such as a lens flare, and more visually engaging things.
To begin with, i will set my composition to 1920x1080 and 23.976fps. After this, i will follow the simple steps and begin creating my ident. I will ensure that it links with my target audience to the extent where the audience will know what they're looking at straight away.
Once created, i will render the ident and then upload it online to YouTube. It should take roughly upto 2-3 minutes to upload, as the video is not very large.
One of the main reasons why I am using After Effects is because I find it more beneficial to my work and its just easier in general. I also had to take into consideration target audience. When I'm planning, i'll have to consider every little detail. Age groups, colour scheme, and even the motion has to be in relation to the targeted audience.
I think to achieve what i want from this ident, i will have to create something that actually looks like what i have planned. If i were to improvise, i would make something irrelevant, and thats why pre-planning is essential to the success in creating this.
Here is my ident link, which i had uploaded to YouTube, the easiest site for video uploading and viewing.
Why are you going to do it?
I am going for this style as i feel it is conventional of the demographic i have targeted. It has to stand out and look urban.One of the main reasons why I am using After Effects is because I find it more beneficial to my work and its just easier in general. I also had to take into consideration target audience. When I'm planning, i'll have to consider every little detail. Age groups, colour scheme, and even the motion has to be in relation to the targeted audience.
I think to achieve what i want from this ident, i will have to create something that actually looks like what i have planned. If i were to improvise, i would make something irrelevant, and thats why pre-planning is essential to the success in creating this.
Here is my ident link, which i had uploaded to YouTube, the easiest site for video uploading and viewing.
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