target audience

Target Audience For my Ident

For my ident, i have decided to go along the route of an urban theme. There is quite a wide audience and film genre openings for this, such as action movies, thrillers etc. I have targeted the audience for my ident to be for roughly the age of late teens and above, as there is no theoretical aspect to it at all. I believe it will appeal as its very street-wise, for movies that are within the demographic of age 15+. This ident would be preferable for the gender of male as its not very female-related, and stereotypically they like pink, pop music and trendy stuff. This ident will be more direct, urban and flashy, so not necessarily for a female audience.















AGE: 

• Roughly mid to late teens
• Has a youthful and very unique feel to it, as the music creates a different type of ambience. 
• I feel this target audience was my best route as what i had planned to create was something that i can relate to, and that was within the age range of teens. 
• The ident can be applied to films such as; The Hunger Games, The Twilight series, The American Pie series.

GENRE: 

• Would be for a modern film
• Can be any genre from thrillers to actions to comedies, as long as the film has urban aspects to it.
• I feel it has a modern theme, not just the image but the music creates that sort of idea thats its in a city and very 'hip'. 

GENDER:

• I feel that the gender that is more appropriate for this ident would be boys, due to the lack of generically 'girly' aspects to it. I feel it is more stereotypically designed for boys.
• This ident would not be used for any films that suggest the target audience of girls, as it is not suitable for that audience. 

HOBBIES: 

• A significant amount of my target audience would be into going out etc. This includes people who enjoy the little things in life, such as skate-boarding and driving around.
• Also, i feel that people who have an interest in music would be able to enjoy this ident. The tune is a very catchy, very standout tune that sounds very generically suiting to the urban theme.